About Previsico
Our mission is to reduce the impact of flooding, globally.
A Loughborough University spin-out turning two decades of flood-modelling research into property-level alerts that give organisations time to act, before the loss.
Flood was arriving with no alert. So we built one.
Most organisations learn a surface-water flood is coming only when the water is already in. Free public warnings cover river and coastal flooding only, so the losses that hit hardest arrive with no notice.
In 2001, Previsico co-founder Prof. Yu pioneered 2D hydrodynamic flood-modelling software now widely used and cited by academics and practitioners.
After the 2014 Somerset floods, the Cabinet Office approached Loughborough University to help build the next generation of flood forecasting.
In 2019, Prof. Yu and Dr Avi Baruch co-founded Previsico as a Loughborough University spin-out to take that science operational.
Previsico exists to move the industry from flood risk assessment to flood loss mitigation, property-level alerts up to 48 hours ahead, so you can act, not just estimate. Today we help 200+ organisations mitigate flood risk worldwide.
Our mission is to minimise the effect of flooding globally, by enabling people and organisations to prepare and act to mitigate its impacts.
Previsico by the numbers
Published in Nature, Nature Water and Hydrological Processes
Per the published Lloyd's Lab report
London, Loughborough, USA and Hong Kong
Trusted, backed and recognised
Relied on by insurers and the organisations they protect.
Supported by the Cabinet Office, Met Office and the Environment Agency. Voted into the InsurTech Hot 100 · Lloyd's Lab alumnus · Deloitte Technology Fast 50.
How we got here
Nine milestones from pioneering research to a growing scale-up.
Pioneering the science
Prof. Yu pioneers widely-cited 2D flood-modelling software.
The turning point
After the Somerset floods, the Cabinet Office asks Loughborough to build the next generation of flood forecasting.
The spin-out
Prof. Yu and Dr Avi Baruch co-found Previsico as a Loughborough University spin-out.
First nationwide service
Launch of the UK's first nationwide surface-water flood forecasting service, delivering property-level alerts to customers including BT and Zurich; a Lloyd's Lab report concludes the data can mitigate 70% of commercial loss.
Into the insurance market
Forecasts delivered to Liberty's UK commercial customers via API inside their Risk Reduce portal.
Expansion into the US
Geographic expansion into the US, alongside a fast-tracked UK roll-out of the Flood Intel Platform.
Utility and infrastructure growth
National Grid, Northern Ireland Water and United Utilities join the customer base.
200+ organisations
Helping 200+ organisations mitigate flood risk across insurance, utilities, retail, councils, housing and construction.
What's next
Series A funding, part of around US$5M raised, to enhance the technology, expand into new markets and scale the team.
Expanding into Africa
Extending our global reach into Africa by partnering with Blue Orchard Finance to bring flood intelligence to South African businesses and communities.
Scientists, modellers and engineers, the team behind your alerts.
Combining over 30 years of commercial experience with world-leading flood science, Previsico brings together academia, flood modelling, GIS, data science, IoT and customer teams across four locations.
A 94% Great Place to Work score and low turnover mean you work with the same experienced team over time.
Fairness, Purpose and Creativity underpin everything we do.
See the experts behind your flood alerts.
Ready to see Previsico on your own sites?
Talk to our team about your flood-exposed portfolio, or explore a career with a growing UK scale-up.