Insights.

Flood-event reviews, industry analysis and company news, helping you stay ahead of flood risk.

Rescue teams in drysuits and hi-vis wade through a flooded street with inflatable boats

Insights

Latest insights

Road closed sign standing in a flooded street

Storm Austen and Boelo: UK Surface Water Flooding

Storms Austen and Boelo brought severe surface water flooding across the UK. Here is where flash floods hit and why pluvial risks bypass standard river alerts.

Dark storm clouds and distant rain over a green field and treeline

Storm Austen Alert: UK Flood Risks and Immediate Actions

Storm Austen is bringing heavy rain and flood risks across the UK. Here are the most affected areas, surface water dangers after drought, and immediate actions to take.

Two doors undergoing flood testing in a laboratory with PFRlab signs, featuring sandbags and testing equipment

The cheapest flood defence could be hiding in your toolbox

Research from The University of Hull published during Flood Action Week show that ordinary tape, applied in good time, outperforms sandbags, stopping almost all floodwater from getting through a door.

InsurTech50 logo

Previsico Makes Business Cloud's InsurTech 50 ranking in 2026

Innovation ranking celebrates UK businesses of all sizes creating technology to transform insurance industry

Floodwater covering a dual carriageway between wooded verges

Flood Action Week: UK Reforms and Proactive Steps

UK Flood Action Week brings major policy shifts, from a new flood taskforce to Flood Performance Certificates. Here is what changing climate risks mean and how to prepare.

Panel discussion at Lloyd's hosted by David Marock with Jonathan Newbery, Sam Libberton, Eleanor Sugrue and Lewis Morgan

Smarter flood risk: key takeaways from our evening at Lloyd's

Key takeaways from Previsico's evening panel event at Lloyd's with InsTech: the changing flood risk landscape, the shift from historical data to predictive intelligence, declining rates against rising losses, and a global perspective from South Africa.

Flip van der Merwe, former Springbok

Former Springbok Flip van der Merwe joins Previsico to drive South African growth

Ex-Springbok player turned business strategist joins Previsico as it builds out its newly launched South African operation.

Dark storm clouds over a hedgerow and stubble field

El Niño's coming home: why Britain needs to stop calling this a foreign problem

El Niño used to be something that happened to other people, in other continents. This time, it's coming home and we have the opportunity to be proactive against it.

Dry, yellowed grass and harvested fields across rolling countryside under a summer sky

Dry ground, wet risk: Why drought is the flood warning no one's watching but they should

It would be easy to assume a country worrying about water scarcity has, for now, stopped worrying about flooding. In fact, drought raises flood risk in two distinct ways that expose the same weakness in how flood risk is typically assessed.

Jonathan Jackson, CEO, Previsico, speaking into a podcast microphone

Jonathan Jackson featured on Adopter's Scaling Green-Tech podcast

Previsico CEO Jonathan Jackson recently appeared on Episode 30 of Scaling Green-Tech, the podcast by climate tech marketing agency Adopter.

Small concrete bridge over a stream with a monitoring device fixed to its edge

Previsico extends global reach as UK flood intelligence pioneer expands into Africa

Already active across the UK, Europe, and the Americas, Previsico partners with Blue Orchard Finance to bring flood intelligence to Africa, starting with South Africa

Aerial view of cars driving through a flooded residential street lined with palm trees

Europe's flood bill is rising fast — Allianz's latest research shows why early action pays

Allianz Research has just published "Europe under water: The macroeconomic cost of flooding and the economic case for adaptation," and it's essential reading for anyone working in flood risk, insurance or asset resilience.

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