The face of flood modelling is changing

In his recent article in Insurance Day, our CEO Jonathan Jackson explained how Governments and insurers are increasingly turning to live flood forecasting, as traditional flood models struggle to accommodate the impact of climate change and urbanisation on flood risks.
He explains how big data and modern analytical computing power now enable live flood forecasting and the potential damage it can cause to properties at an individual level, which is helping government organisations to reduce loss of life and protect livelihoods, and insurers to tailor products, build customer loyalty and reduce claims more effectively and with greater accuracy.

Read the article here https://insuranceday.maritimeintelligence.informa.com/ID1128349/Focus-The-face-of-flood-modelling-is-changing

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