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Finance specialist Craig Deacon joins Previsico as new CFO

11th January 2024: Previsico announces the appointment of Craig Deacon as Chief Financial Officer (CFO). Craig brings a wealth of experience to the business, where he will be responsible for delivering on Previsico’s international growth and financial strategy, as well as overseeing future Investor Relations fundraising initiatives.

Craig specialises in financial strategy and planning, as well as working in investor-backed business. He brings many years of experience working with start-ups and SMEs, particularly across Hardware, Software, and Service models, which will be invaluable in driving Previsico’s next phase of growth.

“Previsico’s proven sustainable technology immediately caught my attention to help solve climate-related challenges, which is an area close to my heart. The business is at a very exciting time in its journey with a powerful service offering that’s ripe for market expansion, both in the UK and internationally.” said Craig

“As a business, Previsico has evolved rapidly, which is a testament to the capabilities of its senior management team,” he continued. “I look forward to bringing my skills and experience to the mix, helping Previsico to support its growing customer base with ever more sophisticated, accurate, timely, and reliable tools for flood prediction and risk management.”

Jonathan Jackson, CEO of Previsico, commented on Craig’s appointment, saying: “Previsico is committed to delivering the world’s leading real-time surface water flood forecast technology to help mitigate the impact of floods. To do this, we need the best talent in the business on our team. As we continue to expand, Craig’s vast experience and expertise in financial management will be an enormous asset and we are delighted to welcome him onboard.”

Previously, Craig was most recently Vice President Finance for Disguise Technologies Ltd. Before this, he was Chief Financial Officer for Ncam Technologies Ltd., and Non-Executive Director for Nvizible Ltd.

Previsico has already gained great traction worldwide, following 20 years of academic research, and is now supporting large corporate such as Network Rail and United Utilities and insurers such as Liberty, Zurich, Generali, and their clients with live actionable flood warnings for surface water flooding to mitigate losses. Working with the Lloyd’s Lab, underwriters agreed Previsico’s warnings can mitigate 70% or more of commercial loss for businesses with a flood plan and resilience measures.

Previsico’s next generation live flood forecasting solution brings together the latest US weather data from IBM, IoT devices on the ground, and its advanced flood modelling capabilities to address the increasing global issue of surface water flooding for insurers, the public sector, and major corporate clients and SMEs.