Jonathan Jackson featured on Adopter's Scaling Green-Tech podcast

Previsico CEO Jonathan Jackson recently appeared on Episode 30 of Scaling Green-Tech, the podcast by climate tech marketing agency Adopter, to discuss flood risk in a changing climate and the journey of building Previsico from a Loughborough University spin-out into a world-leading flood intelligence business.

In the conversation, Jonathan explains why surface water flooding, now close to 60% of UK flood risk remains so poorly understood and underestimated, and what Previsico is doing to close that gap. He also shares honest insight into the company's commercial journey: from early Innovate UK grant funding and an angel round with Advantage Business Angels, through to venture backing from Foresight Group, and more recently attracting US investors as Previsico expands across the Atlantic.

A recurring theme throughout the episode is the challenge of marketing a preventative product to a market that consistently underestimates its own exposure. Jonathan discusses how case studies and social proof have become central to Previsico's approach, and references the finding from Previsico's State of Flood Resilience report that only around 10% of large organisations have a flood plan in place — reframing the company's role as one of market education as much as product sales.

The episode is available to listen to now on Spotify, Apple Podcasts and YouTube.

Listen to the full episode →