The company

Our story

In 2014, following devastating floods in Somerset, the Cabinet Office tasked leading scientists at Loughborough University to develop the next generation of flood forecasting technology. The challenge with existing forecasting technologies is that because every storm is different, hourly changes in weather patterns can cause floods which are not detected using traditional forecasting approaches. As a result, existing solutions do not cover surface water flooding.

Through a series of research projects at Loughborough University, a cutting-edge flood forecasting technology was developed to solve this called FloodMap Live. The software which is underpinned by two decades of R&D models flooding in real-time using IBM’s Weather Company’s nowcasts and forecasts to deliver continuously updated warnings. In 2019, Prof. Yu and Dr Avi Baruch co-founded Previsico as a spin-out from Loughborough University to achieve our mission of preventing avoidable flood impacts globally. With funding from Innovate UK, Loughborough University and Advantage Business Angels, we have rapidly grown to become a global provider of cutting-edge forecasting helping the world’s leading insurers, governments and businesses proactively mitigate flood impacts. We are a passionate and highly skilled team. Our backgrounds cover academia, business development, flood modelling, programming, GIS analysis, user experience and product development.